commercial project

Orfium Brand Guidelines
Redesign & Expansion

Introducing Orfium

Orfium is the global technology company solving the entertainment industry’s biggest challenges around digital music & broadcast rights management, cue sheets, data and reporting.

The Challenge

2024 marked the need for an Orfium Brand Manual redesign and expansion. The goal was to update and unify existing brand documentation across all marketing and communication assets, ensuring a consistent and impactful representation of the brand.

The Approach

Key areas of the brand system included Brand Elements, Digital Applications, Print Applications, and Life at Orfium—the employer branding initiative. Existing guidelines were reviewed, refined, and, where necessary, adjusted for clarity and consistency. Detailed do’s and don’ts were developed, and graphic, image, and icon libraries were completed and standardized. The illustrated iconography was revisited to ensure consistency across elements—aligning padding, line thickness, corner radius, and angles.

Branding design for Orfium featuring logo, name, and slogan 'Music, data, rights. Managed right' on a dark background.
Color palette bar showing various shades of blue, green, purple, pink, orange, and red, each labeled with HEX codes and usage percentages.
A collection of blue-themed icons related to media production, communication, automation, and digital tools.
Example of icons designed based on a grid system.
Series of social media posts about music industry webinars and awards, including GMS Awards, a panel discussion, a revenue industry event, and a cue sheet webinar, with event details and speaker images.
Multiple presentation slides displayed on a screen, featuring dark backgrounds, white and blue text, and colorful images related to music and opportunities.

Life at Orfium

Life at Orfium was further defined as an initiative focused on showcasing company culture and team dynamics. Its visual identity, tone, and usage guidelines were established to distinguish it from the core corporate brand while maintaining visual harmony. Playful and uplifting, the look & feel uses vibrant colors to highlight details within the blue and navy theme.

Abstract pattern of wavy lines in various colors including blue, purple, red, yellow, and light blue on a dark blue background.
Abstract digital artwork featuring curved, multicolored lines on a dark blue background.
A digital abstract background with diagonal lines in shades of blue, purple, red, yellow, and gray on a dark blue background.
A digital pattern of various icons including a light bulb, stopwatch, planet with ring, speech bubble, headphones with a heart, a flame with a timer, and a flag on a globe, arranged on a light blue background.

Credits

Company: Orfium

VP of Marketing: Irene Coghlan

Marketing Manager: Eleni Magoula

Content Marketing Manager: Melanie Schmeelke

Head of Design: Jim Zoitas

Brand Designer & Project Lead: Yvoni Mouchtaropoulou

Website Redesign & Art Direction Refresh: Katerina Miliaraki (Design System Lead), Jen Anastasopoulou (Design Product Lead), Madlen Angelopoulos (Senior Product Designer), Nancy Stathopoulou (Senior Product Designer), Elisavet Xydaki (Product Designer)

Case Study Design & Animation: Yvoni Mouchtaropoulou

Case Study Sound Design: Giuliano Anzani

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