commercial project

Nestlé Supersize Teddy
Web Campaign Illustrations

A person in a bear mascot costume interacting with children in a park playground, with playground equipment such as slides and a tube slide in the background.

Overview

For Nestlé’s Supersize Teddy web campaign, we built a giant teddy bear that appeared in a playground in Athens to raise awareness among parents about the importance of protein and a balanced diet. The teddy doubled as a Wi-Fi hotspot, giving parents access to a microsite with useful information and the chance to ask questions directly to a professional dietician.

Character Design Process

By rounding the shapes, we made the teddy feel more approachable and cute.

Custom Illustrations

Six illustrations were created for the microsite, based on global facts and statistics about child obesity.

Fact No. 1: Did you know that childhood obesity is increasing rapidly?

Fact No. 2: Did you know Greece has the highest rate of childhood obesity worldwide?

Fact No. 3: Did you know that the amount of protein infants consume affects their health for the rest of their lives?

Fact No. 4: Did you know that excessive protein consumption in infants is linked to childhood obesity?

Fact No. 5: Did you know that many infants today consume more protein than they actually need?

Fact No. 6: Did you know that by adjusting your baby’s protein intake, you support healthy growth?

Additional Illustrations

A teddy bear thinking, with a large question mark above its head.

Credits

Client: Nestlé
Agency: Ogilvy Greece
Creative Director: Dimitris Savvakos
Art Director: Yiannis Pallis
Senior Web Designer: Babis Karapanagiotis
Illustrator: Yvoni Mouchtaropoulou
Motion Designer: Senikidis Romanos
Copywriters: Elli Veinoglou, Elektra Pavlaki
Account Manager: Vassilis Gouveros

This project was animated for presentation purposes.
Special thanks to Babis Karapanagiotis and Niki Dima for their valuable help throughout the project.